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1 Cent - Thriftway Philadelphia, Pennsylvania

Issuer Thriftway
Year 1970
Type Vouchers
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Obverse description Pink paper with an overall wavy-line guilloche underprint. Letterpress text in black reads "DUE BILL" at top and bottom, flanked by star ornaments and denomination "1c" at each corner. Issuer name "THRIFTWAY" is printed in large bold type at centre, with a blank store number line and issue date below.
Obverse lettering 1c ★ ★ DUE BILL ★ ★ 1c
THRIFTWAY
STORE NO.__________ ISSUE DATE 11-30-70
1c ★ ★ DUE BILL ★ ★ 1c
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Comments

Thriftway was a cooperative supermarket chain operating across the mid-Atlantic states, and these store-issued paper cents were a promotional trading device — not scrip in any emergency sense, but a deliberate loyalty mechanism designed to encourage return visits. Customers accumulated them against future purchases at participating locations.

Retail trade notes of this type proliferated in American grocery chains during the late 1960s and early 1970s before FTC scrutiny of promotional trading schemes effectively killed the format.

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