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1 Cent - Canal Villere Food Stores New Orleans, Louisiana

Issuer Canal Villere Food Stores
Year
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Size 115 x 60 mm
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Obverse lettering FOOD STAMP CREDIT
1₵ Canal 1₵
Villere
Food Stores
REDEEMABLE IN MERCHANDISE ONLY, UNDER THE
PROVISION OF THE FEDERAL FOOD STAMP PROGRAM.
VALID AT THE ABOVE STORE ONLY.
Reverse description Plain pink paper reverse with a faint blue underprint ghost of the obverse design showing through, and a serial number printed vertically along the right margin. No additional design elements are present.
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Canal Villere Food Stores was a regional grocery chain operating in the New Orleans area during the mid-twentieth century, and like many American retailers of the period, it issued its own fractional paper currency — trade tokens in note form — to handle small-denomination transactions that metal coinage made inconvenient at the checkout. These merchant-issued scrip pieces occupied a gray area: not legal tender, but functionally accepted within the issuer's own stores.

New Orleans had a notably active local scrip culture, partly rooted in the city's long history of privately issued currency substitutes dating back to the antebellum era.

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