Monnaie de Paris has produced licensed character issues for the collector market for years, but this piece marks the first Hello Kitty coin struck in .999 gold by a major Western sovereign mint. The collaboration targets the character's 50th anniversary, Sanrio having introduced Hello Kitty in 1974 as a product of Japan's burgeoning kawaii consumer culture — a market now worth billions annually across licensing agreements worldwide.
Mintage on these Monnaie de Paris character gold issues is typically kept extremely low, driving premiums well above metal value on release.
Monnaie de Paris has produced licensed character issues for the collector market for years, but this piece marks the first Hello Kitty coin struck in .999 gold by a major Western sovereign mint. The collaboration targets the character's 50th anniversary, Sanrio having introduced Hello Kitty in 1974 as a product of Japan's burgeoning kawaii consumer culture — a market now worth billions annually across licensing agreements worldwide.
Mintage on these Monnaie de Paris character gold issues is typically kept extremely low, driving premiums well above metal value on release.